Ms. Goldfarb’s passion for communications is exceeded only by her love for a school she has come to adore as a parent. She spent more than 20 years leading communications programs for some of the largest healthcare brands in the world at top New York City public relations agencies. Ms. Goldfarb also served as Parent Association president of her daughters’ elementary school before transferring them to BASIS Independent Brooklyn. That volunteer position gave her insight into ways smart, creative communications could help strengthen a community of parents, teachers, and administrators.
Ms. Goldfarb began her career at WPP’s Ogilvy Public Relations followed by Cohn and Wolfe, where she rose from Senior Associate to the level of Senior Vice President/Group Director of the Healthcare Practice. She was offered the chance later in her career at Biosector 2 to co-lead the largest account in the healthcare public relations industry at the time. The account took her team across the country educating people on COPD (Chronic Obstructive Pulmonary Disease). Ms. Goldfarb and her agency teams won PR Week’s “Healthcare Campaign of the Year” in 2011 (Biosector2 for DRIVE4COPD) for that account in addition to many other industry honors. She had also won that award in 2001 while at Cohn & Wolfe for the “Allegra-Everest Expedition.”
Prior to changing professional focus to grow BASIS Independent Schools in New York City, Ms. Goldfarb ran her own communications consultancy focused on healthcare, consumer, and non-profit clients.
“My desire to lead up communications at BASIS Independent Brooklyn and Manhattan comes from my experience with the school as a parent. Both my daughters come home inspired by their teachers daily. The teachers at the school and the curriculum are second to none. I want to help BASIS Independent Schools take root here in NYC, so other families can benefit from the difference in instruction offered.”
Ms. Goldfarb earned her Bachelor of Arts degree in English at Duke University graduating cum laude.