Project Title: How has youth culture influenced the relationship between street fashion and high fashion?
BASIS Advisor: Ms. Wallace
Internship Location: The Wing Dumbo
Onsite Mentor: Christina Nihan
Teenagers in the 21st century —the generation Z — are obsessed with street fashion. Street brands started to get popular due to the huge amount of fanatical teenagers. With the mass consumption from teens, high fashion started making collaborations with street fashion to maximize their benefits, like the Rimowa v. Supreme collaboration. It created unexpected outstanding results from high fashion and street fashion collaboration. Youth power is very strong. It is important for society to get to know teenagers and what they are passionate about. In this project, I will be investigating the newly changed relationship between street fashion and high fashion from the perspective of youth and researching how youth changed that relationship in a quiet workplace in the Wing Dumbo. I will also be taking photos of people’s street style outfits in New York City, like SOHO and K-TOWN. My role is to look up the new trends in fashion, analyze the connection between fashion and youth, and read people’s view on high fashion and street fashion. At the end of the study, I hope to find the position of street fashion in the world of fashion, and how did youth contribute to the change of position of street fashion.
In this final concluding blog, I will be writing my final thoughts on my research question, project and onsite experience. I still think my research question is a question worth the society to think about, not only because of fashion but teenagers. They have been changing the society throughout history, like the counter culture and […]
So I finally started to design my hoodie on paper this week. I found some online plain hoodie pictures so I can draw from. It took me a while to make the hoodie look right (it’s not perfect). But then I realized if I can print the plain hoodie model out; it would be much […]
I really wanted to continue my idea of designing a T-shirt. It doesn’t need to be approved by BASIS, but it is related to answering my question on the youth’s influences on the relationship between high fashion and street fashion. This week I literally just sitting at the Wing and thinking how to make the […]
This week I went to the MET to see an exhibit called titled “Camp”: Notes on Fashion. My mentor and I both thought it was about street fashion at first. But when we arrived, it was the complete opposite. The concept “Camp” was coined by Susan Sontag. It expresses the zeitgeist of any time period […]
This week, I focused on the most important theme of my research — youth. How do streetwear brands attract their teen consumers? To put it simply, they manipulated the psychological effects. Being a follower of a brand felt like belonging to a tribe to them. Palace is a skateboard and clothing shop established in 2009. Their identity represents brotherhood. By […]
I went to a famous Chinese rapper group called Higher Brothers concert this week. They joined 88rising and became well-known in the US in late 2017. Usually, rappers were all about streetwear. We could tell from how rappers influenced street fashion in New York. So I saw this concert as an opportunity to investigate street […]
This week I focused on the present relationship between street fashion and high fashion. I learned that social media was the key success for luxury streetwear. Streetwear sites like Highsnobiety and Hypebeast were just streetwear blogs back in the early 2000s when they just established, but now they are also working and selling with luxury […]
This week I began exploring the significance of haute couture, also known as high fashion. Haute couture refers to exclusive and high-quality clothing made by hand, often utilizing unusual and expensive materials. Before I started the research, my mentor and I had a short conversation about the quality of high fashion. We both agreed that […]
This week I continued to explore the history of streetwear. I researched two streetwear brands that were considered as pioneers: Mossimo and Stussy, who were once rivals. Because they were the biggest streetwear brands that had similar clothing styles in the US back in the ‘90s. Mossimo Giannulli and Shawn Stussy started their streetwear businesses […]
On the first week, I focused on learning the history of streetwear, which is a casual west coast skateboarding style. By reading multiple articles, I found that it started in LA, California. Shawn Stussy, a surfboard seller, started to make comfortable wear such as T-shirts and Hoodies (with a Stussy logo) for surfers and skateboarders. […]