Project Title: Making Fashion Sustainable Again
BASIS Advisor: Dr. Lisa Noudehou
Internship Location: Everywear
Onsite Mentor: Brandon Holley
Fashion is the number two pollutant, after the oil industry. With the rise of fast fashion and e-commerce, it has become critical to change the way that people approach fashion. One important step towards encouraging sustainability in the fashion industry is to use the power of the consumer. This project will look at different ways that sustainability can be marketed so that it can be at the forefront of decision-making in teenage fashion. In addition to working through the platform, “Everywear”, this project will collect data through surveys as well as use google analytics to track interest in a variety of marketing strategies. The goal of this project is to better understand how to market sustainability in fashion to steer the industry towards being more sustainable.
This week was spent researching sustainable brands online to find the links for my storefront. Through my research I learned that sustainability can be classified into two main categories. These categories are labour sustainability and material sustainability. Labour sustainability concentrates on issues such as ensuring ethical practices, paying fair wages, and manufacturing clothing in the […]
This week was focused on creating the survey. The survey is designed to collect information that can be analysed to provide insights into teenage views on sustainable fashion and their buying patterns. The survey was designed to be completed in a short amount of time and produce usable data. The number of questions was limited […]
The first week of the project was spent learning the intricacies of the platform that I will be using to conduct my experimentation with marketing sustainable fashion. I am going to use the platform, called “Everywear”. Everywear is the first e-commerce platform that is focused on creating a personalized shopping experience. I am going to […]