Project Title: Making Fashion Sustainable Again
BASIS Advisor: Dr. Lisa Noudehou
Internship Location: Everywear
Onsite Mentor: Brandon Holley
Fashion is the number two pollutant, after the oil industry. With the rise of fast fashion and e-commerce, it has become critical to change the way that people approach fashion. One important step towards encouraging sustainability in the fashion industry is to use the power of the consumer. This project will look at different ways that sustainability can be marketed so that it can be at the forefront of decision-making in teenage fashion. In addition to working through the platform, “Everywear”, this project will collect data through surveys as well as use google analytics to track interest in a variety of marketing strategies. The goal of this project is to better understand how to market sustainability in fashion to steer the industry towards being more sustainable.
My Posts
Week 10: Final Blog Post
Jun 22, 2021
This week is the final week of the senior project and the last blog post. This week was spent working on the senior project final presentation as well as finalizing and rehearsing it. In conclusion, my project was aimed at answering the question, “How can we make sustainability the number one criteria young people (age […]
Week 9: Google Analytics
Jun 18, 2021
This week was spent analysing the data from the three websites. A couple of days after the three different websites were sent out and the people who received them spent some time looking through the websites, I was able to start to analyse the results from google analytics. Once I had all the data points […]
Week 8: Finalizing the websites
Jun 01, 2021
This week was spent finalizing the three websites. Doing things like adding general text, styling the website. One way is adding different colors to the text as well as fonts. Another way is arranging the way the items are presented on the page. When the items were uploaded from the google sheet they were arranged […]
Week 7: Making micro adjustments
Jun 01, 2021
This week was spent editing the google sheet so that the items could be successfully uploaded onto the server. Making micro adjustments through trial and error to be able to successfully upload all the product information and the correct photo to the website. One of the problems I faced was some of the photos didn’t […]
Week 6: Creating different versions of the website
Jun 01, 2021
This week was spent finalizing the three different versions of the website. Originally I wanted to do five versions of the website that would have different items in each but, since I decided to have each version include the same items, doing five versions of the “stores” was too many variables. I decided the control […]
Week 5: Google sheets
Jun 01, 2021
This week was spent working on putting the items into a google sheet. The step is necessary so the items can be uploaded to the final website. The google sheet included a couple of categories that will be important for later on. This was a tedious task that took quite some time to make sure […]
Week 4: Continued research
May 21, 2021
This week I attended the “Sustainable Fashion, Explained” webinar as part of Yale’s Earth Week 2021 program. The webinar was an interview with Laura Melendrez, who founded her own clothing brand called, “Amor and Rosas.” The brand focuses on having fair practices for their workers, as well as using sustainable materials. Melendrez discussed the challenges […]
Week 3: Collecting data on sustainable stores
Apr 26, 2021
This week was spent researching sustainable brands online to find the links for my storefront. Through my research I learned that sustainability can be classified into two main categories. These categories are labour sustainability and material sustainability. Labour sustainability concentrates on issues such as ensuring ethical practices, paying fair wages, and manufacturing clothing in the […]
Week 2: The Survey
Apr 22, 2021
This week was focused on creating the survey. The survey is designed to collect information that can be analysed to provide insights into teenage views on sustainable fashion and their buying patterns. The survey was designed to be completed in a short amount of time and produce usable data. The number of questions was limited […]
Week 1: Learning how to use “Everywear”
Apr 11, 2021
The first week of the project was spent learning the intricacies of the platform that I will be using to conduct my experimentation with marketing sustainable fashion. I am going to use the platform, called “Everywear”. Everywear is the first e-commerce platform that is focused on creating a personalized shopping experience. I am going to […]