Project Title: Promotional and Marketing Methods to Drive Online Sales
BASIS Advisor: Mr. Duwan
Internship Location: Milena's Boutique
Onsite Mentor: Milena Shlonsky
How has the fashion business changed over time? How big is the difference between having a fashion business online versus in person? Recently, especially due to the pandemic, many businesses have been struggling, and even losing customers. Through this project, I will see firsthand how a fashion business is handling COVID-19 and the difficulties it is faced with, considering factors such as inventory, customers, economic status, and marketing and selling products. Through examining the obstacles Milena's Boutique, a small fashion boutique in Brooklyn, NY, has faced through the pandemic, I will identify the core factors that need to be created to keep a for-profit business open amidst the COVID-19 pandemic. With no in-store shopping for months, Milena’s Boutique has not been able to move products. This project is my chance to help them get back to profitability. As part of this project, I plan to create a social media page where customers can begin to call and place orders for curbside pickup. Additionally, I will run and maintain the page consistently, create and design a company website, categorize all of the inventory, figure out shipping and delivery from point of sale, and much more! Working in this industry has always been my dream and gaining this opportunity, and the chance to build on my knowledge of entrepreneurialism is truly priceless.
Ever since 9th grade, I worked as an part time intern at a local boutique, (Milena’s Boutique), It was there that I took time to talk and work with two power business women, and be able to assist them in sales, help them take their business to an online level, and even have the opportunity […]
This boutique has always been on one level. The success is very small, they don’t branch out and don’t expand, it’s more of a neighborhood store. I had always wanted to learn and find how ways to help them branch out, find new costumes and designers to work exclusively with them from around the world. […]
After, figuring out the structure of the business, analyzing the upsides, drawbacks, the type of customers, the various interactions, and the balance the owners need to have when having multiple customers at a time; I brainstormed and created a theme for the social media page. Step one, was to create a catching bio; describing the […]
This week I focused on understanding the way this business works. I analyzed the upsides, drawbacks, the type of customers, the various interactions, and most importantly the balance the owners need to have when having multiple customers at a time. After getting a grip and good feel of the structure and style of this […]
Week 0: Introduction to Promotional and Marketing Methods for a Local Boutique to Drive Online Sales.
Hello everyone! My name Jennifer Vugmayster, and I have been attending Basis Independent Brooklyn since the 6th grade. Ever since I could remember, I have always loved fashion, getting dressed up, putting pieces together, shopping online, and even going into small boutiques just to see what unique piece they would have. During these past few […]