Project Title: The Disruption and Evolution of Commercial Media Production
BASIS Advisor: Mr. Opirhory
The production of the media that influences our decision-making so heavily is very often overlooked. Commercial advertising media dominates our rationale and influences almost every one of the moves we make. From shopping to what we watch in our free time, advertisement media swayed our choice. My senior project intends to explore how the production of advertising media has evolved over the last 10 years and to also study the effect it had on the people and workflows being used to make it. By conducting and compiling interviews with creative professionals as well as conducting outside research on market analytics, I will create a documentary outlining the changes I unravel through my research. My research can be used by both existing industry professionals and those looking to enter the commercial media industry to provide insight into the history and evolution of media. This can be used to paint a larger picture of how commercial media production has gotten to where it is today.
My Posts
Final Post!
Jun 24, 2022
Hi Everyone and welcome to the final post of this blog! I had a fantastic time during my internship and production of this mini-documentary. I learned an insane amount from hands-on experience from professionals whose careers I have always envied. I got to go up in helicopters, sit on rooftops, and take time-lapses of sunsets […]
Week 10: Post-production begins
Jun 09, 2022
Hi Everyone and welcome back to my blog! This is my 11th week off-campus and I’m in the home stretch of finishing my project. My documentary has begun to take form as I spent a full two days this week editing down the interviews I shot over the course of my project. I don’t have […]
Week 9: Real World Experience
Jun 03, 2022
Hi Everyone and welcome back to my blog! This past week I worked alongside my off-site advisor and his team to produce one of the biggest projects I’ve ever been a part of. It was a 2 full-day shoot for a company that owns high-rise buildings across manhattan. Our first day started off with a […]
Week 8: Big Production week
May 24, 2022
Hi Everyone! Welcome back to my blog, this past week I sat down and talked about gear, skills, and experiences with a world-class lifestyle and commercial photographer who has made a name for himself as one of the premier travel photographers. We talked about his shift from commercial to fine arts work, how he got […]
Week 7: Preparing for more interviews
May 17, 2022
Hi Everyone! Welcome back to my blog, This past week I spent preparing for my most significant interview yet with a world-renowned photographer which will be recorded next week. I also spent the last week beginning to assemble the clips from the previous interview I had recorded in post-production software. I spend a few hours […]
Week 6: More on-site experience
May 12, 2022
Hi Everyone! Welcome back to my blog, this last week I worked more with my off-site advisor as we took off on another shoot. This time we got roof access to a building across the street from their client’s building. We worked all day to capture angles of the building from around the block with […]
Week 5: In the Field Experience
May 04, 2022
Hi Everyone! This last week I spent a lot of time with my internship and got to go alongside on a few ridealongs for their project shoots. We worked on photographing the exteriors and interiors of a building off of Park Avenue in Midtown Manhattan. We spent most of the day working outside but for […]
Week 4: A Slower Week
Apr 24, 2022
Hi Everyone! Welcome back to my blog, This past week I was not able to schedule any interviews however I did continue to research and reach out to creative professionals to hopefully schedule more in the next few weeks. I finally created a draft version of my survey that I plan to send out to […]
Week 3: My first interview
Apr 15, 2022
Hi Everyone, This week I conducted my first interview with an architecture photographer working out of the Lower East Side, we talked through his experiences working at the Woodstock Center for Photography and then for CTC Creative where he works now. I feel his input will be especially helpful in my documentary as he feels […]
Week 2: Preproduction Continued
Apr 08, 2022
Hi Everyone and welcome back to my blog, This week was spent continuing preproduction and getting ready for my first interview on camera which should be next week. This week I reached out to 3 more potential interviewees and discussed setting up a time to record an interview, One of which I met for coffee […]
Week 1: Preproduction begins
Apr 01, 2022
Hi Everyone, welcome back to my blog! Over spring break and the past week, I’ve been compiling a spreadsheet of contact information for people that I looking to interview for my documentary. I intend to spend the weekend and first few days next week reaching out to these contacts and will begin to schedule my […]
Week 0: Introduction
Mar 18, 2022
Hi Everyone! My name is Danny Dolan and for my senior project, I will be exploring the evolution of commercial media production in the advertising space. Outside of my schoolwork, I work professionally as a photographer and cinematographer working predominantly in real estate photography and video work as well as selling prints in art shows […]