Project Title: A Comparative Study of Customer Habits and Marketability of the Senior Shoe Market in the U.S. and China
BASIS Advisor: Mr. Duwan
Internship Location: GuiYang Orthopedic Hospital
Onsite Mentor: Mr. Zhong
Could you find a running sneaker that has been designed for seniors? I bet it would be really hard. Most running and walking sneakers on the market are currently designed for younger customers. There is a lack of focus on the group who are age 60 or above. Younger populations are still the biggest target in today’s market. However, with the global trend of an aging society, in which the senior population will expand in ten to twenty years, the senior market is about to become an enormous cake that will not be able to be ignored. It is important for us to explore the specific products, services, and potential opportunities that would be demanded by senior customers. My project specifically explores the senior running/walking shoe market. My goal is to examine the marketability and market demand related to senior running/walking shoes by using surveys and a field study in an orthopedic hospital in China. These findings will be helpful for evaluating the senior running/walking shoe market and could potentially set a foundation for future investigation into senior running shoes.
My Posts
Week 2: Collaborating With the Nursing Home
Apr 06, 2021
Contacting the Nursing Home I had reach out to 6 nursing home so far, and I will continue to reach out to more nursing home. I had asked them that whether I may distribute my survey to seniors in the nursing home. Although China almost eliminate the COVID by strict control, I still could not […]
Week 1: Consumer Survey Design
Apr 02, 2021
Why We Need Survey? The purpose of using survey is to help me have understand the both seniors’ and middle ages’ need and buying habit. I will focus three categories: the price preference range, type of exercise they do, and which characteristics of a shoe do they care? This survey will contribute to fulfill my understanding […]
week 0: introduction
Mar 27, 2021
Who Am I ? Hi, I am Alex Gu. Currently studying in BASIS independent Brooklyn, I been living in NYC for almost 3 years. I am a feverish sports fan, who loves basketball, golf, swimming, cycling, boxing, and video gaming ( if you consider this as a sport). In college, I am aiming to study […]