Project Title: A Comparative Study of Customer Habits and Marketability of the Senior Shoe Market in the U.S. and China
BASIS Advisor: Mr. Duwan
Internship Location: GuiYang Orthopedic Hospital
Onsite Mentor: Mr. Zhong
Could you find a running sneaker that has been designed for seniors? I bet it would be really hard. Most running and walking sneakers on the market are currently designed for younger customers. There is a lack of focus on the group who are age 60 or above. Younger populations are still the biggest target in today’s market. However, with the global trend of an aging society, in which the senior population will expand in ten to twenty years, the senior market is about to become an enormous cake that will not be able to be ignored. It is important for us to explore the specific products, services, and potential opportunities that would be demanded by senior customers. My project specifically explores the senior running/walking shoe market. My goal is to examine the marketability and market demand related to senior running/walking shoes by using surveys and a field study in an orthopedic hospital in China. These findings will be helpful for evaluating the senior running/walking shoe market and could potentially set a foundation for future investigation into senior running shoes.
My Posts
Week 10: Summery of My Data
Jun 19, 2021
After reviewing and analyzing my data, I concluded three points. First, there is a potential market for senior shoes base on two evidence: Most people have habit of wearing running/walking sneakers in daily life (Question 3 and 4). Although there is people claim they don’t think there necessity for producing senior sneakers (Question 5), there […]
Week 9: Analysis group of age above 60
Jun 15, 2021
This Week I started analysis the group of age above 60. There are around 397 respondents in this group, 201 males and 196 females. I found similarities between all three age groups. First is their preference in daily shoe wear. Most people, both male and female, prefers wearing running/walking shoes in daily life, averagely around […]
Week 8: Analysis the group of age 50-60
Jun 15, 2021
I started analysis data from the group of age 50-60, there are 120 male respondents and 122 female respondents, in total 242 respondents. There are lots of similarities between the age of 50-60 and the age of 40-49, such as running sneakers is the most popular shoes to wear in daily life, walking shoes being […]
Week 7: Data Analysis Group age 40-49
Jun 05, 2021
This week I am starting to analyze the data set I got from the survey. I started with the group of age 40-49. In this age segment, there are around 160 respondents out of over 800 total respondents. First thing I found interesting in the survey is that most people reported they wear walking shoe […]
Week 6: Start Analyzing the Data
May 20, 2021
I started analyzing my data banks. I am planning to split my data into different segment according to different questions, so I could have different graphs for comparison. In general, my data will be split into 3 big groups according to ages: age 40-49, age 50-60, and age 60+. This 3 big groups would allowed […]
Week 5: Receiving over 800 responses!
May 20, 2021
This week I kept sending out my surveys by sending out surveys to my wechat friends and sending surveys to my friend’s owned company’s workers. I might have a chance to send out my survey to one of my friend’s owned companies’ platform. She runs a Wechat business with lots of derivatives, which she got […]
Week 4: Sending out Surveys
May 20, 2021
This week I had finished all the survey design and created online survey. The online survey could be delivers to the target group by wechat which is the most popular and widely used social media platform in China. I delivered my surveys by using wechat, and mainly through asking my friends to distribute it […]
Week 3: Elderly Shoe’s Sole Classification
Apr 18, 2021
Introduction I had read several research paper about the classification of elderly foot and shoe’s sole. Most of the study uses the tool of scanning or foot print. The result of the study will help us to understand better about the classification of the elderly foot, which would contribute to the future development of the […]
Week 2: Collaborating With the Nursing Home
Apr 06, 2021
Contacting the Nursing Home I had reach out to 6 nursing home so far, and I will continue to reach out to more nursing home. I had asked them that whether I may distribute my survey to seniors in the nursing home. Although China almost eliminate the COVID by strict control, I still could not enter the most […]
Week 1: Consumer Survey Design
Apr 02, 2021
Why We Need Survey? The purpose of using survey is to help me have understand the both seniors’ and middle ages’ need and buying habit. I will focus three categories: the price preference range, type of exercise they do, and which characteristics of a shoe do they care? This survey will contribute to fulfill my understanding of the […]
week 0: introduction
Mar 27, 2021
Who Am I ? Hi, I am Alex Gu. Currently studying in BASIS independent Brooklyn, I been living in NYC for almost 3 years. I am a feverish sports fan, who loves basketball, golf, swimming,cycling, boxing, and video gaming ( if you consider this as a sport). In college, I am aiming to study in the […]