This week was focused on creating the survey. The survey is designed to collect information that can be analysed to provide insights into teenage views on sustainable fashion and their buying patterns.
The survey was designed to be completed in a short amount of time and produce usable data. The number of questions was limited to 10 and each carefully designed to collect specific information. In addition to crafting the questions to collect specific information, additional factors such as, what was the best order for the questions, should the questions be open-ended or multiple choice and what was the best word choice for clarity and to avoid confusion were considered.
The questions were aimed at uncovering a variety of teenage clothing buying patterns. For example, one question is, “What is one item of clothing that you think is a wardrobe staple?” The purpose of asking this question is to learn which items are seen as wardrobe stables. This is important to know, because teenagers are more likely to spend more time and money on a wardrobe staple than a fleeting trend. Sustainable fashion, more often than not, has a higher price tag than mainstream fashion- both in terms of monetary and the time spent to research and locate suitable sustainable options. Therefore, if teenagers are going to buy a sustainably made item of clothing this item will most likely be a wardrobe staple.
Another question on the survey is, “Name the retail shop that you associate with sustainability”. Sustainable fashion has become increasingly popular as a result of the wider environmental movement, which has resulted in a number of brands advertising themselves as sustainable. This question aims to see which brands have successfully sold themselves as sustainable even if in reality their practices aren’t as green as they present.
The goal of the survey is to gain insights about teenager views of sustainable fashion and how teenagers make decisions when purchasing clothing. This will help me better market the individual shops that I will create. Being able to present sustainability in a way that buyers can easily digest and recognize is important to encourage sustainable fashion choices.