Welcome back, everyone!
On Monday morning I had my Senior Project Defense Presentation and was able to get some really great feedback to work with. One of the major issues brought up was the arbitrary definition of the word ‘success’. My project focuses on how artists become successful, but in order to measure that, I first need to define what success is in regard to my project. This was very hard to do because many artists are successful in many different ways. For example, Nicki Minaj has never once won a grammy, but she is undeniably a very successful rapper. I also felt a bit of guilt defining success as a number or value, because I didn’t want to leave any artists out. However, it’s important to remember that this is only for research purposes.
In order to define success for my project, I first decided to do some research on how different artists may measure their own success. I found this really interesting article that explained the ways artists used Key Performance Indicators (KPI) to measure different marketing techniques. The author, who I decided to reach out to in hopes of connecting with her (fingers crossed!) broke down the KPIs into different categories: Marketing, Digital + Social, PR, and Radio.
As of now, I’ve decided to define success using the number of monthly listeners an artist has on different digital streaming platforms (DSPs). This definition may change as my project continues, and I still have yet to define a specific number. Nonetheless, I’m glad I’ve taken a step forwards to give more structure to my project, and I’m excited to continue to shape this project into something great.